“Why this promotion leading up to the London Book Fair in April?” asked one indie publisher as she merrily jumped on to BookBlast’s celebratory bandwagon. Why indeed? Even the smallest trade publisher now has a website and a vital presence on social media, however visibility remains an issue. Added to which self-published authors riding high on the digital wave often call themselves independent publishers: confusion reigns!
The New Avant-garde
Daring, risk-taking independent publishers are filling a unique niche discovering talent, publishing authentic and offbeat books which add value to the cultural landscape. The independent sector is the home of experimental writing, poetic innovation and world writing in translation. Trailblazing authors, poets and translators who write from the margins of culture portray areas of life that the traditional mainstream often ignores.
But so much is published! How can avid book readers, students on publishing courses, Media researchers and stumble-upon book browsers find the good stuff amidst the avalanche of words available online and piled high on bookshop tables? To separate the wheat from the chaff is becoming ever more essential. The need for well-informed curated recommendations and visibility is growing.
