Spotlight | The seemingly unstoppable boom in literary festivals

Gone are the days when an author’s book promotion was simply about having a launch party, doing a few press and radio interviews, some bookshop signings and a talk at an appropriate venue. Now, in the UK, more books are published per inhabitant than anywhere else in the world: the scramble to get noticed is fierce.

What does a book promo package entail?

The full author book promo package now includes: having an author website, contacting personal Media contacts and those with specialist and local appeal, as well as international contacts; getting endorsements; writing for the press when and where possible; arranging speaking engagements, seminars, or workshops; connecting live ‘n’ direct with readers to build up a following via social media (facebook, twitter, youtube, pinterest); writing a blog, guest blogging and going on blog tours. It is immensely time consuming, but adopting a luddite attitude is ill-advised.

The literary festival circuit is a key component of book promotion. The more an author gets known the more likely it is sales will rise, ergo financial gain for all involved. Few writers would shun the opportunity to promote their latest book to potential punters, however many or few of them come to a talk and buy a book afterwards, with an autograph thrown in.

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Spotlight | Anthony Aris | A very special birthday party and book launch

“Authors get the light, publishers stay in the shade – a famous twinned Tibetan concept, nyin and drib. But writers tend to overlook the fact that without the drib, there would not, could not, be nyin. There are well established conventions for celebrating scholarly achievement – the Festschrift – being the standard offering, while publishers can count themselves lucky if they can escape opprobrium and get away with obscurity.” So write Charles Ramble and Ulrike Roesler in answer to the question Why a Book? at the beginning of Tibetan & Himalayan Healing: An Anthology for Anthony Aris, published by Vajra Books, Kathmandu. “When we heard in June 2014 that Anthony was not in the best of health, an anthology on the subject of healing seemed like an appropriate gesture as a larger-than-life get well card.”

“Medicine Buddhas and Divination: Four Short Tibetan Texts on Healing”; “Melancholia in the Teaching on the Six Lamps”; “The Great Rite which Redeems for the Crosses of Malicious Gossip”; “A Frozen Stiff Upper Lip: The Maladies and Remedies of the Younghusband Mission of 1904”; “A Note on Tsha chu. The Therapeutic Hot Springs of Bhutan”; “How to Recognise a Useless Doctor: Excerpts from an Indian Yoga Comedy”; “The Call of the Cuckoo to the Thin Sheep of Spring: Healing and Fortune in Old Tibetan Dice Divination Texts” . . . Sixty contributions by leading luminaries are gathered in a single volume, opening a window on to some of the core therapeutic beliefs, traditions and practices that lie at the heart of Himalayan and Tibetan civilization. Embellished with superb illustrations, this collection is a most unusual and intriguing read for the uninitiated, yet curious, such as myself.

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Lesley Blanch Archive | Amazons

Far To Go and Many To Love: People and Places by Lesley Blanch, edited and with an introduction by Georgia de Chamberet (Quartet, 9780704374348, hb illus £25, 1 June 2017)
On the Wilder Shores of Love: A Bohemian Life by Lesley Blanch, edited and with an introduction by Georgia de Chamberet (Virago, 9780349005461, pb illus £10.99, 12 January 2017)

Terrible and wonderful, the steely Amazons went to battle against Bellerophon, and Homer sang them to eternal fame. Boadicea led her woad-dyed hordes upon the unwary Romans at Londinium. Jeanne d’Arc stormed Orleans, a valorous mystic. Christian Davies of the Scots Greys, swaggered her way through the battle of Ramilies. Brandishing her cutlass, Mary Read joined Captain Rackham’s pirate crew. Théroigné de Méricourt led the pike-bearing furies on Versailles . . . their grandchildren, the Communards, rallied round Louise Michel, “the Red Virgin of Montmartre,” while all the bravura of the Polish Amazons was pitted against Tzarist-Russian oppression.

In the American Civil War, Mme. Velasquez posed as Capt. Harry Burford, with mock-moustachios to aid her alibi. At the battle of Mentana, Mme. Blavatsky abandoned astral preoccupations to fight for Garibaldi. In the October Revolution, the Women’s Battalion held the Winter Palace for Kerensky. Only yesterday, in Spain and China, thousands of unknown women fought bravely, bloodily . . . Terrible and wonderful, the Amazonian spirit lives on, manifest alike through ages of troubadours, whalebone or machinery; the clash of spears and sabres merge into the thunders of modern bombardment.
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Review | James Reed’s Book Launch at The Idler Academy W11

From The Idler magazine and Clerkenwell Literary Festival, to The Idler Academy in Notting Hill: the coffeehouse and bookshop opened by Tom Hodgkinson and Victoria Hull in 2011 is a magnet for creative entrepreneurs who want to turn dreams into reality. It is a wonderful place to enjoy a snack and a browse in convivial surroundings, learn how to play the ukulele, or master business for bohemians. Their special events and book launches where you can meet fellow idlers constructively idling are well worth the effort. James Reed’s Why You? 101 Interview Questions was launched there yesterday evening.

How to . . . eat, work, love, play, give birth, get real, get spiritual, get a guru, die . . . the plethora of How to books on the market is dizzying. Within the genre is a subset which addresses the question, “Why didn’t I get the job?” This is something with which I am less  familiar, maverick bookblaster that I am, now out of the corporate game. The other idlers at the launch did not come across as being obvious buyers for the book other than for their children, perhaps, who hope to get work in a cold economic climate.
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Spotlight | Boom not Bust: A new chapter in the story of translation in the UK

Translations on the UK market

In a piece for The Swedish Book Review published in 1997, I stated that, “Roughly 3% of the titles published in the UK every year are translations (as opposed to 30-40% in France and Germany).” It is a puzzling paradox that Britain is such a multi-cultural society yet so insular when it comes to ‘foreign’ writers in translation. Especially since book-buyers just want a good story and are not particularly concerned about its provenance.

Dr Jasmine Donahaye’s 2012 survey Three percent? Publishing data and statistics on translated literature in the United Kingdom and Ireland is unequivocal: “Literary translation in the UK and Ireland – whether assessed according to its broader definition or restricted to the genre categories of poetry, fiction and drama – is a little higher than the often-cited 3% figure. Indeed it is consistently greater than 4%, and, over the sample years, consistently increases.”

She gives the following statistics:
“The percentage of all publications that are translations: 2.21% in 2000 ; 2.65% in 2005 ; 2.43% in 2008.
“The percentage of poetry, fiction and drama that is translation: 4.37% in 2000 ; 4.51% in 2005 ; 4.59% in 2008.
“The percentage of all literary genres (the entire 800 Dewey range) that is translation: 4.17% in 2000 ; 4.20% in 2005 ; 4.37% in 2008.”

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