It is rare for a single book let alone a translation to generate widespread excitement across the publishing industry. Joel Dicker’s thriller, The Truth About the Harry Quebert Affair, published in 2012 by 87-year-old veteran, Bernard de Fallois, became the most talked-about French novel of the decade. Christopher MacLehose, the publisher behind Stieg Larsson, made an offer a few weeks before the Frankfurt book fair − pre-empting a stampede of publishers bidding for the rights to translate the novel into 35 other languages. Novels by Norwegian author Karl Ove Knausgaard and Turkish Wunderkind, Orhan Pamuk − agented by Andrew ‘the Jackal’ Wylie − are likely to be hot properties at this year’s Frankfurt book fair. And Scandi-Crime continues to be hugely popular.
Translators and their publishers are a bridge between worlds . . . between writers abroad and readers at home. Judging by the throng of professionals attending International Translation Day 2015 held at the British Library − the waiting list to get in was long and many were turned away – translation continues to be The Next Big Thing & Getting Bigger, as it rises in popularity and visibility. The insularity of certain mainstream sectors of the book trade come across as increasingly old-skool elitist like politicians quaffing Dom Perignon in the Westminster bar.
Continue reading Spotlight | International Translation Day 2015, British Library
Narrative non fiction: a new category
When Lesley Blanch wrote that “Journey into the Mind’s Eye is not altogether autobiography, nor altogether travel or history either. You will just have to invent a new category . . .” the label narrative non-fiction did not yet exist. Her autobiography about the early part of her life was published in 1968. She was ahead of her time. Like Rebecca West and Truman Capote, Lesley Blanch was experimenting with different forms and techniques to tell a damn good ‘true’ story.
Lesley Blanch claimed she could not invent, hence choosing biography rather than fiction, although her storytelling was underpinned by a vivid imagination and scholarly research. The Sabres of Paradise: Conquest and Vengeance in the Caucasus took six years to complete and required thorough investigation in Russia and Turkey.
What is narrative non fiction?
Narrative non-fiction is not just a convenient label used by publishers to help booksellers categorise their titles and display them, or a new genre fresh out of American writing schools for literary critics to argue about. It is favoured by clever young editors like Leo Hollis at Verso, or Richard Milner at Quercus, as a way to get across difficult, or dry, ideas in an engaging manner. People are most interested in other people and their experiences, not the dusty archives of research. To take the reader on a scientific, or philosophical, or historical journey of discovery by means of a series of a well-written scenes knitted together to form a compelling whole, as opposed to recounting how A then B then C happened in a cut-and-dried linear fashion, makes for a more exciting read and a saleable book.
Continue reading Spotlight | Lesley Blanch and the Art of Narrative Non Fiction
Gone are the days when an author’s book promotion was simply about having a launch party, doing a few press and radio interviews, some bookshop signings and a talk at an appropriate venue. Now, in the UK, more books are published per inhabitant than anywhere else in the world: the scramble to get noticed is fierce.
What does a book promo package entail?
The full author book promo package now includes: having an author website, contacting personal Media contacts and those with specialist and local appeal, as well as international contacts; getting endorsements; writing for the press when and where possible; arranging speaking engagements, seminars, or workshops; connecting live ‘n’ direct with readers to build up a following via social media (facebook, twitter, youtube, pinterest); writing a blog, guest blogging and going on blog tours. It is immensely time consuming, but adopting a luddite attitude is ill-advised.
The literary festival circuit is a key component of book promotion. The more an author gets known the more likely it is sales will rise, ergo financial gain for all involved. Few writers would shun the opportunity to promote their latest book to potential punters, however many or few of them come to a talk and buy a book afterwards, with an autograph thrown in.
Continue reading Spotlight | The seemingly unstoppable boom in literary festivals
Translations on the UK market
In a piece for The Swedish Book Review published in 1997, I stated that, “Roughly 3% of the titles published in the UK every year are translations (as opposed to 30-40% in France and Germany).” It is a puzzling paradox that Britain is such a multi-cultural society yet so insular when it comes to ‘foreign’ writers in translation. Especially since book-buyers just want a good story and are not particularly concerned about its provenance.
Dr Jasmine Donahaye’s 2012 survey Three percent? Publishing data and statistics on translated literature in the United Kingdom and Ireland is unequivocal: “Literary translation in the UK and Ireland – whether assessed according to its broader definition or restricted to the genre categories of poetry, fiction and drama – is a little higher than the often-cited 3% figure. Indeed it is consistently greater than 4%, and, over the sample years, consistently increases.”
She gives the following statistics:
“The percentage of all publications that are translations: 2.21% in 2000 ; 2.65% in 2005 ; 2.43% in 2008.
“The percentage of poetry, fiction and drama that is translation: 4.37% in 2000 ; 4.51% in 2005 ; 4.59% in 2008.
“The percentage of all literary genres (the entire 800 Dewey range) that is translation: 4.17% in 2000 ; 4.20% in 2005 ; 4.37% in 2008.”
Continue reading Spotlight | Boom not Bust: A new chapter in the story of translation in the UK