Interview | Siân Williams, founder, The Children’s Bookshow

What is The Children’s Bookshow and how did you dream up the idea?
It’s a national tour which takes place each autumn in theatres across the country ranging from the Old Vic to the Liverpool Philharmonic – 15 venues in total. The tour takes writers and illustrators into those theatres to read their work to children, and to go to schools to do workshops afterwards and work with the children on their own creative writing. The idea came about because the Centre for Literacy in Primary Education for which I was doing some freelance publicity brought out a book – a compilation – called Simply the Best Books for Children. Since it was an institution rather than a publisher, it was very difficult for them to get distribution and I knew that having been a publisher. So I said, “If we can’t get it into the bookshops since they aren’t keen on books which are a bit out of the normal, what we’ll do, is promote it like Captain Corelli’s Mandolin which became famous by word of mouth.” And so we took the book into libraries and bookshops with some of the writers who were in the book. We had a marvellous first tour with Quentin Blake, James Berry, John Agard and others. That’s how it began. 

Have you always been an entrepreneur?
I suppose so, yes! In 1974 I was one of the founding members of Writers and Readers publishing co-operative founded on £250 and a prayer! The other members were Glenn Thompson, Richard Appignanesi and Lisa Appignanesi.
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